---
title: Get Found, Convert, and Look Good Doing It! | Mike Cerio (4)
description: "Inbound Website Design Digest: Get Found, Convert, and Look Good Doing It! (4)"
---

[![Juicebox Branding](https://www.juiceboxbranding.com/hs-fs/hubfs/jbb_logo.png?width=300&height=65&name=jbb_logo.png "Juicebox Branding")](https://www.juiceboxbranding.com/)

## New Module

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# Inbound Web Design

## Mike Cerio

### Recent Posts

## [Have you Written your Business Declaration of Independence Yet?](https://www.juiceboxbranding.com/blog/bid/176951/Have-you-Written-your-Business-Declaration-of-Independence-Yet)

 Posted by [Mike Cerio](https://www.juiceboxbranding.com/blog/author/mike-cerio) on Jul 4, 2012 7:45:00 AM

- [Tweet](https://twitter.com/share)

[![](https://www.juiceboxbranding.com/hs-fs/file-18146918-jpg/images/writing_the_declaration_of_independence.jpg) ](https://www.juiceboxbranding.com/blog/bid/176951/Have-you-Written-your-Business-Declaration-of-Independence-Yet)

**At each year’s mid-way point, we (at Magnetic MarCom) construct a simple one-page document that reminds the “troops” what we are working towards, and ratchets-up our goals and expectations for the following year…Sort of our yearly *Declaration of Independence.***

Don’t believe that you can plan your business for the next year using a single document? I would suggest that you take a moment and read the *actual* Declaration of Independence, a single-paged document that launched a powerful, free nation and inspired the world.

Most companies, usually by force of habit or procrastination, will begin forecasting and planning their “grand plans” for the following year somewhere between Thanksgiving and New Years Day. I, on the other hand, have become quite fond of making my grand business statements in line with when our forefathers did the same with the United States [Declaration of Independence.](http://en.wikipedia.org/wiki/File:Us_declaration_independence.jpg)

[Read More](https://www.juiceboxbranding.com/blog/bid/176951/Have-you-Written-your-Business-Declaration-of-Independence-Yet)

 0 Comments [Click here to read/write comments](https://www.juiceboxbranding.com/blog/bid/176951/Have-you-Written-your-Business-Declaration-of-Independence-Yet#comments-listing)

 Topics: [inbound marketing](https://www.juiceboxbranding.com/blog/topic/inbound-marketing), [Small business tips](https://www.juiceboxbranding.com/blog/topic/small-business-tips), [marketing techniques](https://www.juiceboxbranding.com/blog/topic/marketing-techniques)

## [5 Inbound Marketing Best Practices for Ranking #1 with Google "Gods"](https://www.juiceboxbranding.com/blog/bid/156842/5-Inbound-Marketing-Best-Practices-for-Ranking-1-with-Google-Gods)

 Posted by [Mike Cerio](https://www.juiceboxbranding.com/blog/author/mike-cerio) on Jul 2, 2012 10:15:00 AM

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[![](https://www.juiceboxbranding.com/hs-fs/file-18139393-jpg/images/google_god.jpg) ](https://www.juiceboxbranding.com/blog/bid/156842/5-Inbound-Marketing-Best-Practices-for-Ranking-1-with-Google-Gods)

**The simple fact is, on-page optimization doesn't necessarily rank first in the journey for top-10 rankings (#3 on our list). According to many SEO experts across the web, the process you may want to adopt for getting that coveted first position probably ****should **look something more like:

 

**#1. “Crawl-ability”** – Super-optimized, carefully crafted, otherwise amazing content that the search engines can't see, cannot be indexed properly. The Google “Gods” have passed down the following (and fairly straight forward) tip for making sure your site’s pages are “crawl-able”:

[Read More](https://www.juiceboxbranding.com/blog/bid/156842/5-Inbound-Marketing-Best-Practices-for-Ranking-1-with-Google-Gods)

 0 Comments [Click here to read/write comments](https://www.juiceboxbranding.com/blog/bid/156842/5-Inbound-Marketing-Best-Practices-for-Ranking-1-with-Google-Gods#comments-listing)

 Topics: [HubSpot Tips](https://www.juiceboxbranding.com/blog/topic/hubspot-tips), [inbound marketing](https://www.juiceboxbranding.com/blog/topic/inbound-marketing), [Inbound Website Design](https://www.juiceboxbranding.com/blog/topic/inbound-website-design), [hubspot](https://www.juiceboxbranding.com/blog/topic/hubspot), [SEO](https://www.juiceboxbranding.com/blog/topic/seo)

## [In Case you missed it: All of our June #Inbound Marketing Links](https://www.juiceboxbranding.com/blog/bid/173853/In-Case-you-missed-it-All-of-our-June-Inbound-Marketing-Links)

 Posted by [Mike Cerio](https://www.juiceboxbranding.com/blog/author/mike-cerio) on Jun 29, 2012 10:15:00 AM

- [Tweet](https://twitter.com/share)

[![](https://www.juiceboxbranding.com/hs-fs/file-18144178-png/images/roll_call.png) ](https://www.juiceboxbranding.com/blog/bid/173853/In-Case-you-missed-it-All-of-our-June-Inbound-Marketing-Links)

***Some of our June Favorites from the Magnetic MarCom Weekly Web Roll Call…***

 

- The Jedi Master Approach to Content Marketing that Converts
- The Most Successful Email I Ever Wrote
- 10 blog post ideas that are so quick and easy you could finish them on a bar napkin
- CTA – Calls to *Adventure*: How to Make Your Posts More Heroic
- Infographic: How Online Marketing Drives Offline Success.
- Nobody Cares about your Business…But that’s OK.
- How to NOT Talk Yourself Out of your Goals and Dreams

** **

**If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter. **   
** **   
June was an awesome month…     
****

[Read More](https://www.juiceboxbranding.com/blog/bid/173853/In-Case-you-missed-it-All-of-our-June-Inbound-Marketing-Links)

 0 Comments [Click here to read/write comments](https://www.juiceboxbranding.com/blog/bid/173853/In-Case-you-missed-it-All-of-our-June-Inbound-Marketing-Links#comments-listing)

 Topics: [HubSpot Tips](https://www.juiceboxbranding.com/blog/topic/hubspot-tips), [inbound marketing](https://www.juiceboxbranding.com/blog/topic/inbound-marketing), [Roll Call](https://www.juiceboxbranding.com/blog/topic/roll-call), [Marketing Links](https://www.juiceboxbranding.com/blog/topic/marketing-links), [hubspot](https://www.juiceboxbranding.com/blog/topic/hubspot)

## [Inbound Marketing Showdown: Is Email Better than Social Media?](https://www.juiceboxbranding.com/blog/bid/156380/Inbound-Marketing-Showdown-Is-Email-Better-than-Social-Media)

 Posted by [Mike Cerio](https://www.juiceboxbranding.com/blog/author/mike-cerio) on Jun 27, 2012 10:15:00 AM

- [Tweet](https://twitter.com/share)

[![](https://www.juiceboxbranding.com/hs-fs/file-18138476-jpg/images/email-vs-social-media.jpg) ](https://www.juiceboxbranding.com/blog/bid/156380/Inbound-Marketing-Showdown-Is-Email-Better-than-Social-Media)

**A common thread found in comments from our fellow Inbound Marketers is “I know what tools I have at my disposal and how they are used…but, I just don’t have enough time in the day to do it all. What channels should I focus on?**

Well, Twitter may be one of the greatest all-time innovations in content sharing, LinkedIn is a wonderful place for making B2B connections, and Facebook is the single place where everyone on the web naturally congregates…but I would suggest that the space you should be putting most of your time and effort into is “none of the above.”

[Read More](https://www.juiceboxbranding.com/blog/bid/156380/Inbound-Marketing-Showdown-Is-Email-Better-than-Social-Media)

 2 Comments [Click here to read/write comments](https://www.juiceboxbranding.com/blog/bid/156380/Inbound-Marketing-Showdown-Is-Email-Better-than-Social-Media#comments-listing)

 Topics: [HubSpot Tips](https://www.juiceboxbranding.com/blog/topic/hubspot-tips), [inbound marketing](https://www.juiceboxbranding.com/blog/topic/inbound-marketing), [hubspot](https://www.juiceboxbranding.com/blog/topic/hubspot), [marketing techniques](https://www.juiceboxbranding.com/blog/topic/marketing-techniques), [email marketing](https://www.juiceboxbranding.com/blog/topic/email-marketing), [email design](https://www.juiceboxbranding.com/blog/topic/email-design)

## [Are your Calls to Action “Ransom Note Worthy?”](https://www.juiceboxbranding.com/blog/bid/152385/Are-your-Calls-to-Action-Ransom-Note-Worthy)

 Posted by [Mike Cerio](https://www.juiceboxbranding.com/blog/author/mike-cerio) on Jun 25, 2012 10:15:00 AM

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[![](https://www.juiceboxbranding.com/hs-fs/file-18137784-jpg/images/cta_ransom_note.jpg) ](https://www.juiceboxbranding.com/blog/bid/152385/Are-your-Calls-to-Action-Ransom-Note-Worthy)

**Many times CTA’s are written a bit too much like a wedding invitation. As soon as your guests open the envelope and see the velum and calligraphed “You are cordially invited…” they know exactly what they are looking at, and are free to begin creating preconceived notions of what may be in store.**

But what if instead, you had slipped a scrap of paper under their door, a ransom note, giving strict direction, a *command*, on what they *must* do? Something like:

[Read More](https://www.juiceboxbranding.com/blog/bid/152385/Are-your-Calls-to-Action-Ransom-Note-Worthy)

 0 Comments [Click here to read/write comments](https://www.juiceboxbranding.com/blog/bid/152385/Are-your-Calls-to-Action-Ransom-Note-Worthy#comments-listing)

 Topics: [HubSpot Tips](https://www.juiceboxbranding.com/blog/topic/hubspot-tips), [inbound marketing](https://www.juiceboxbranding.com/blog/topic/inbound-marketing), [Website Design Tips](https://www.juiceboxbranding.com/blog/topic/website-design-tips), [Hubspot Website Design Tips](https://www.juiceboxbranding.com/blog/topic/hubspot-website-design-tips), [hubspot](https://www.juiceboxbranding.com/blog/topic/hubspot), [marketing techniques](https://www.juiceboxbranding.com/blog/topic/marketing-techniques)

## [7 #Inbound Marketing Links that have Turtle Power!](https://www.juiceboxbranding.com/blog/bid/173709/7-Inbound-Marketing-Links-that-have-Turtle-Power)

 Posted by [Mike Cerio](https://www.juiceboxbranding.com/blog/author/mike-cerio) on Jun 22, 2012 10:15:00 AM

- [Tweet](https://twitter.com/share)

[![](https://www.juiceboxbranding.com/hs-fs/file-18144178-png/images/roll_call.png) ](https://www.juiceboxbranding.com/blog/bid/173709/7-Inbound-Marketing-Links-that-have-Turtle-Power)

***This Week on the Magnetic MarCom Weekly Web Roll Call…***

- How I Leveraged LinkedIn to Create a 7-Figure Income in 3-Years.****
- Infographic: A brief history of content marketing.
- What the Teenage Mutant Ninja Turtles can Teach us all About Marketing…Seriously.
- Getting Un-comfortable with your Content Marketing
- Nobody Cares about your Business…But that’s OK.
- How to NOT Talk Yourself Out of your Goals and Dreams
- How to Improve My Google Ranking? Use Google Authorship Program

***  
***

**If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter. **

** **

And so it begins…

[Read More](https://www.juiceboxbranding.com/blog/bid/173709/7-Inbound-Marketing-Links-that-have-Turtle-Power)

 0 Comments [Click here to read/write comments](https://www.juiceboxbranding.com/blog/bid/173709/7-Inbound-Marketing-Links-that-have-Turtle-Power#comments-listing)

 Topics: [HubSpot Tips](https://www.juiceboxbranding.com/blog/topic/hubspot-tips), [Roll Call](https://www.juiceboxbranding.com/blog/topic/roll-call), [Marketing Links](https://www.juiceboxbranding.com/blog/topic/marketing-links)

## [How to Boost Website Conversions Using Basic Color Theory](https://www.juiceboxbranding.com/blog/bid/151579/How-to-Boost-Website-Conversions-Using-Basic-Color-Theory)

 Posted by [Mike Cerio](https://www.juiceboxbranding.com/blog/author/mike-cerio) on Jun 20, 2012 10:15:00 AM

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[![](https://www.juiceboxbranding.com/hs-fs/file-18137384-jpg/images/color_theory-resized-600.jpg) ](https://www.juiceboxbranding.com/blog/bid/151579/How-to-Boost-Website-Conversions-Using-Basic-Color-Theory)

**What’s Your Favorite Color? Your Answer May Change Once You Better Understand How Color Theory Can Boost Your Conversion Rates.**

Easily dismissed by some, color theory (color psychology) is often viewed as marketing “black magic.” In reality the very best color theory is the result of countless studies and the compellation of real-world data over decades of research.

As with many disciplines in this same vein, when these metrics are viewed from a distance, often times, some very clear conclusions can begin to be drawn. It is no mistake that some of the worlds most distinguishable brands have adopted, and stayed with, a single color scheme deeply rooted in this type of study. 

[Read More](https://www.juiceboxbranding.com/blog/bid/151579/How-to-Boost-Website-Conversions-Using-Basic-Color-Theory)

 1 Comment [Click here to read/write comments](https://www.juiceboxbranding.com/blog/bid/151579/How-to-Boost-Website-Conversions-Using-Basic-Color-Theory#comments-listing)

 Topics: [Design](https://www.juiceboxbranding.com/blog/topic/design), [Website Design Tips](https://www.juiceboxbranding.com/blog/topic/website-design-tips), [Hubspot Website Design Tips](https://www.juiceboxbranding.com/blog/topic/hubspot-website-design-tips), [Hubspot website](https://www.juiceboxbranding.com/blog/topic/hubspot-website), [Hubspot website design](https://www.juiceboxbranding.com/blog/topic/hubspot-website-design), [Inbound Website Design](https://www.juiceboxbranding.com/blog/topic/inbound-website-design)

## [The Single Greatest (Free) Tool for Creating Unlimited Blog Topics](https://www.juiceboxbranding.com/blog/bid/150225/The-Single-Greatest-Free-Tool-for-Creating-Unlimited-Blog-Topics)

 Posted by [Mike Cerio](https://www.juiceboxbranding.com/blog/author/mike-cerio) on Jun 18, 2012 10:15:00 AM

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[![](https://www.juiceboxbranding.com/hs-fs/file-18136610-jpg/images/blogging_ideas.jpg) ](https://www.juiceboxbranding.com/blog/bid/150225/The-Single-Greatest-Free-Tool-for-Creating-Unlimited-Blog-Topics)

We have all been there: Staring at the blank screen, the blinking cursor…taunting us.

It can become a daunting task to continuously create timely, fresh, topical and useful blog content on a day-to-day or even week-to-week basis. Sometimes inspiration strikes and you effortlessly create a topical masterpiece, almost unconsciously. But on other occasions, frustration sets in as you struggle to even develop a topic…let alone a useful and sharable post.

Again, we’ve *all* been there.

The good news is, as inbound marketers and bloggers, we have at our disposal the greatest tool *EVER* created for collecting blog topics, researching ideas deeper, even connecting with other authors on a one-on-one basis…

[Read More](https://www.juiceboxbranding.com/blog/bid/150225/The-Single-Greatest-Free-Tool-for-Creating-Unlimited-Blog-Topics)

 0 Comments [Click here to read/write comments](https://www.juiceboxbranding.com/blog/bid/150225/The-Single-Greatest-Free-Tool-for-Creating-Unlimited-Blog-Topics#comments-listing)

 Topics: [inbound marketing](https://www.juiceboxbranding.com/blog/topic/inbound-marketing), [blogging tips](https://www.juiceboxbranding.com/blog/topic/blogging-tips), [hubspot](https://www.juiceboxbranding.com/blog/topic/hubspot), [blogging](https://www.juiceboxbranding.com/blog/topic/blogging), [marketing techniques](https://www.juiceboxbranding.com/blog/topic/marketing-techniques)

## [7 Inbound Marketing Links that…"aint afraid of no ghosts."](https://www.juiceboxbranding.com/blog/bid/169418/7-Inbound-Marketing-Links-that-aint-afraid-of-no-ghosts)

 Posted by [Mike Cerio](https://www.juiceboxbranding.com/blog/author/mike-cerio) on Jun 15, 2012 10:35:00 AM

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[![](https://www.juiceboxbranding.com/hs-fs/file-18144178-png/images/roll_call.png) ](https://www.juiceboxbranding.com/blog/bid/169418/7-Inbound-Marketing-Links-that-aint-afraid-of-no-ghosts)

***This Week on the Magnetic MarCom Weekly Web Roll Call…***

*** ***

- 5 Ways the Ghostbusters can Improve your Online Marketing.
- CTA – Calls to *Adventure*: How to Make Your Posts More Heroic
- The One Tiny Difference Between a Mediocre and a Great Website.
- Automatic Appointment Requests on your HubSpot Site with TimeTrade
- Why the Future of Home Page Design is “Funnel Marketing”
- 5 Ways to Manage your Customer’s Expectations
- The Most Successful Email I Ever Wrote

 

**If you would like to grab even more links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.**

** **

Without further adieu…

[Read More](https://www.juiceboxbranding.com/blog/bid/169418/7-Inbound-Marketing-Links-that-aint-afraid-of-no-ghosts)

 0 Comments [Click here to read/write comments](https://www.juiceboxbranding.com/blog/bid/169418/7-Inbound-Marketing-Links-that-aint-afraid-of-no-ghosts#comments-listing)

 Topics: [HubSpot Tips](https://www.juiceboxbranding.com/blog/topic/hubspot-tips), [Roll Call](https://www.juiceboxbranding.com/blog/topic/roll-call), [Marketing Links](https://www.juiceboxbranding.com/blog/topic/marketing-links)

## [4 “Old-school” Marketing Techniques That Still Work Online Today](https://www.juiceboxbranding.com/blog/bid/141946/4-Old-school-Marketing-Techniques-That-Still-Work-Online-Today)

 Posted by [Mike Cerio](https://www.juiceboxbranding.com/blog/author/mike-cerio) on Jun 13, 2012 10:15:00 AM

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[![](https://www.juiceboxbranding.com/hs-fs/file-18143269-jpg/images/old-school-computer.jpg) ](https://www.juiceboxbranding.com/blog/bid/141946/4-Old-school-Marketing-Techniques-That-Still-Work-Online-Today)

#### The way people have interacted with brands has been (and will probably always be) in an ever-changing state of flux. The times, as they say, "are a changin'."

Marketing messages have been showcased via rock carvings and smoke-signals to iPads and iPhones. Not to mention the store aisle displays, newspaper and magazine ads, direct mail, radio, television, banner ads and spam that came somewhere in-between.

Of course, some of the marketing techniques used across these channels proved ineffective over time, and have (thankfully) fallen out of favor. But some “old-school” tactics have stood the test of time, and for good reason…they work. These techniques deserve a closer inspection, and possibly a spot within your inbound marketing efforts. 

[Read More](https://www.juiceboxbranding.com/blog/bid/141946/4-Old-school-Marketing-Techniques-That-Still-Work-Online-Today)

 1 Comment [Click here to read/write comments](https://www.juiceboxbranding.com/blog/bid/141946/4-Old-school-Marketing-Techniques-That-Still-Work-Online-Today#comments-listing)

 Topics: [HubSpot Tips](https://www.juiceboxbranding.com/blog/topic/hubspot-tips), [Hubspot website design](https://www.juiceboxbranding.com/blog/topic/hubspot-website-design), [Inbound Website Design](https://www.juiceboxbranding.com/blog/topic/inbound-website-design), [marketing techniques](https://www.juiceboxbranding.com/blog/topic/marketing-techniques)

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## Something Powerful

### Tell The Reader More

The headline and subheader tells us what you're [offering](https://www.juiceboxbranding.com/blog/author/mike-cerio/page/4#), and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

- Bullets are great
- For spelling out [benefits](https://www.juiceboxbranding.com/blog/author/mike-cerio/page/4#) and
- Turning visitors into leads.

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### Juicebox Branding

Juicebox Branding is a full service design shop located in upstate New York. We specialize in helping businesses all over the world develop and design their unique brand identities, and translate that identity to the web by utilizing a number of platforms that fit your business best like Hubspot, Wordpress or Big Commerce.

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