This Week on the Magnetic MarCom Weekly Web Roll Call…
- 5 Ways the Ghostbusters can Improve your Online Marketing.
- CTA – Calls to Adventure: How to Make Your Posts More Heroic
- The One Tiny Difference Between a Mediocre and a Great Website.
- Automatic Appointment Requests on your HubSpot Site with TimeTrade
- Why the Future of Home Page Design is “Funnel Marketing”
- 5 Ways to Manage your Customer’s Expectations
- The Most Successful Email I Ever Wrote
If you would like to grab even more links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.
Without further adieu…
5 Ways the Ghostbusters can Improve your Online Marketing.
Like any self-respecting Gen-x’er, I am a pretty big fan of most things having to do with 80’s pop-culture. So, this post got an instant open and read (there’s a lesson in there somewhere).
CTA – Calls to Adventure: How to Make your Posts More Heroic
“Your startup becomes a hero by making your customers and clients the main hero. And rather than starting with trying to sell our ultimate products or services, we attract and mentor our prospects with content first.”
http://entreproducer.com/content-marketing-hero/#comment-1348
The One Tiny Difference Between a Mediocre and a Great Website.
If you had to describe your life’s work within the confines of a single sentence…would anyone know who you were talking about? A wonderfully written post on how attempting to be everything to everyone, you will be doomed to become nothing to anyone.
http://www.copyblogger.com/one-sentence-marketing/
Automatic Appointment Requests on your HubSpot Site with TimeTrade
With the TimeTrade Click-to-Schedule for HubSpot App installed, HubSpot users can now easily add a "Click to Schedule" button within their blogs, social media sites, websites, landing pages, email marketing campaigns or "Contact Us" form pages they manage through their HubSpot account. When visitors select the Click-To-Schedule button, TimeTrade matches them with the right sales or support rep, and confirms the appointment instantly.
http://www.marketwatch.com/story/timetrade-click-to-schedule-now-available-for-hubspot-2012-06-12
Why the Future of Home Page Design is “Funnel Marketing”
“As a consumer, when you land on the home page of a website, what do you want to achieve? In other words, what’s your immediate goal?” We preach the importance of a sound navigation structure ad nauseum here at Magnetic MarCom. This article does a nice job to show the importance of guiding site visitors through your site on purpose…not by chance.
http://www.thesaleslion.com/home-page-design-funnel-marketing/
5 Ways to Manage your Customer’s Expectations
This is an awesome topic, and is coved nicely in this brief read, for nearly anyone in business for themselves. Proper management of customer expectations will work wonders towards improving your overall customer satisfaction…and in eliminating customer service headaches.
http://ducttapemarketingconsultant.com/5-ways-to-set-client-expectations/
The Most Successful Email I Ever Wrote
Tim Ferriss shows the amazing potential for increased conversions, simply by letting your personality shine through in your customer communications.
http://www.fourhourworkweek.com/blog/2012/05/31/the-most-successful-e-mail-i-ever-wrote/
