Inbound Web Design

This Week on the Magnetic MarCom Weekly Web Roll Call…

• Don’t forget your long-tail search terms
• Free business book summaries save time
• 10 blog post ideas that are so quick and easy you could finish them on a bar napkin
• Create never-ending content ideas with “mind-mapping”
• 20 Revealing charts & graphs every marketer should know
• 55 Brands rocking social media with visual content
• Give your customers the best online reading experience…free!

If you would like to grab even more links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter. 

And they're off...

As of April 2012, Facebook has over 900-million users. Needless to say, Facebook is doing just fine. It's time to build your readership.

It never ceases to amaze me how many of the world’s most mammoth corporations can be found “setting up shop” on someone else’s social media property rather than fortifying their own home-base...their website.

The fact is, this line of thinking flies in the face of what inbound marketing experts have consistently campaigned; that the greatest online “asset” your company has is its own website. An asset that is built from your hard-earned visitors, who are (of course) frequently visiting your site in order to consume the amazing, targeted content found there. This is your “captive” audience, your true fans, the life-blood of any growing business.

So, why would these otherwise smart people ever think it a good idea to incorporate a social media marketing strategy that drives that lusted-after traffic away from their websites and to those sites owned by the likes of Facebook, Twitter and Google+?

Let's explore this a bit further.

This Week on the Magnetic MarCom Weekly Web Roll Call…

• Infographic: How Online Marketing Drives Offline Success
• 4 Ways to Keep Your Brand Site Relevant
• Secret Tricks for using LinkedIn
• 20 Things Every Graduating Marketing Student Should Know
• 5 Powerful Tools for Turning Employees into Rainmaking Thought Leaders
• What Little League Can Teach about Inbound Marketing
• The Jedi Master Approach to Content Marketing that Converts

“Thou shalt not annoy website visitors” is possibly one of the most important of the inbound marketing tenets.

Yet we all see the same mistakes happening time and again on countless sites, and at the cost of higher abandonment rates and lower conversions…yikes!

Below we have assembled a short list of the worst offenders we have recently seen during our point-and-click “travels.”

A marketing “revolution” is upon us. How Inbound Web Design will help you keep pace with those leading the charge.

The way people wish to be communicated with by businesses (and what they will bother to pay attention to) is changing right before our eyes. It is no longer enough to push your positioning-based message through what we now would consider “traditional” advertising media. Rather, consumers expect to be taught, entertained and, at the very least, informed on your topic, on your area of expertise.

Only then will they begin to open-up to “knowing” what you stand for, genuinely “liking” what you offer, “trusting” your word, “trying” your product or service and “buying” into your brand. It’s an exciting time; One that is trading the traditional marketing “barriers of entry” (i.e. bags and bags of money) for interesting and creative ways of gaining customers attention, respect, loyalty and ultimately their business.

So let’s roll up our sleeves and get busy…