This Week on the Magnetic MarCom Weekly Web Roll Call…
- Infographic: How Online Marketing Drives Offline Success
- 4 Ways to Keep Your Brand Site Relevant
- Secret Tricks for using LinkedIn
- 20 Things Every Graduating Marketing Student Should Know
- 5 Powerful Tools for Turning Employees into Rainmaking Thought Leaders
- What Little League Can Teach about Inbound Marketing
- The Jedi Master Approach to Content Marketing that Converts
If you would like to grab even more links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.
So, let’s get on with it…
Infographic: How Online Marketing Drives Offline Success.
In this great infographic from KISSmetrics, we are shown how social media is key for businesses small and large for driving success to their brick and mortar businesses. Considering the fact that brick and mortar retail businesses have been hit hard over the past few years, implementing a smart social media strategy can be more important than ever. Read the case studies in this infographic to spark your marketing creativity.
http://blog.kissmetrics.com/how-online-marketing-drives-offline-success/?wide=1
4 Ways to Keep Your Brand Site Relevant
The dot-com as a quarterly updated, rigidly templated content dumping ground is a relic. Consumers expect more from a brand website than the “digital brochures” of the past. In the age of social, the dot-com must be a vital component of the new media landscape--socially integrated, device agnostic, and always relevant. The new dot-com should be a platform for the brand to promote its content and activities to consumers, while encouraging and enabling its casual consumer to become an influential member of the brand’s community.
http://www.fastcocreate.com/1680712/4-ways-to-keep-your-brand-site-relevant
Secret Tricks for using LinkedIn
Marla Tabaka of Inc.com has written an article packed with LinkedIn functionalities and tools for rounding-out your business profile and using the tool to its full potential for researching competitors and gaining new customers.
http://www.inc.com/marla-tabaka/make-linkedin-worth-your-networking-time.html?nav=next
20 Things Every Graduating Marketing Student Should Know
As a recovering marketing student myself, I found this quick read from HubSpot’s to offer a number of “reminders” for active business people as well as some guidance for graduating seniors. My personal favorite: Prove your skills by marketing yourself.
5 Powerful Tools for Turning Employees into Rainmaking Thought Leaders
An interesting take from Vitberg, LLC, on how thought leadership and content creation may change how we hire (and compensate) employees. Incentivising lead generating activities and performance seems a likely progression, as more businesses understand the value of Inbound Marketing.
What Little League Can Teach about Inbound Marketing
This short article from HubSpot partner, Top Line Results, does a nice job reminding us as inbound marketers that sometimes by simplifying our rules we can cut through the chaos that can sometimes be Inbound Marketing.
http://www.top-line-results.com/blog/bid/104640/What-Little-League-Taught-Me-About-Inbound-Marketing
The Jedi Master Approach to Content Marketing that Converts
Brian Clark of Copyblogger & Entreproducer has “got me” again. This time by understanding that as a Gen X’er I am obligated to read any article that pertains to, or in any way makes mention of, Star Wars.
In all fairness, this is a wonderfully written article on the proper use of story in our content marketing and inbound marketing efforts in order to maximize conversions.
http://entreproducer.com/jedi-content-marketing/
