This Week on the Magnetic MarCom Weekly Web Roll Call…
- Why Storytelling is the Ultimate Marketing “Weapon.”
- [Video] 10 Painless Tactics to Earn Attention on Twitter.
- The First 500 Links. “authentically earned, [or] you’re screwed.”
- LinkedIn Launches New Company Page Design: See What’s Changing
- [Infographic] The Anatomy of an Effective Homepage.
- A 10-Point Plan for Connecting with Online Influencers
- 37signals Earns Millions Each Year. Its CEO’s Model? His Cleaning Lady
If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.
On to the good stuff…
Why Storytelling is the Ultimate Marketing “Weapon.”
In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular.
http://www.fastcocreate.com/1680581/why-storytelling-is-the-ultimate-weapon
[Video] 10 Painless Tactics to Earn Attention on Twitter.
Twitter is similar to passing signs at full speed on the highway. How do you get your signs (tweets) noticed and read? How can your profile stand out from the rest? For many, Twitter can be a fun and exciting, yet illusive and challenging social media platform. This Whiteboard Friday (to be followed by a Whiteboard Plus and Moz YouTube post) includes ten Twitter tactics for you to put to good use.
http://www.seomoz.org/blog/ten-painless-tactics-to-earn-attention-on-twitter
The First 500 Links. “authentically earned, [or] you’re screwed.”
Most of the time, when I write about SEO, I like to present facts, data, or lessons learned from numerous experiences. This post doesn’t have those (well, maybe a little on the experential side, but not nearly enough to make it a rock solid assumption). Instead, I’m going out on a limb with a suspicion about how Google’s evaluating and punishing many forms of manipulative webspam today and what they’re going to be doing more of in the future.
Here’s my hypothesis: If the first 500 links that point to your site aren’t authentically earned, you’re screwed.
http://moz.com/rand/the-first-500-links/
LinkedIn Launches New Company Page Design: See What’s Changing
Surprise! LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today. But it looks like you'll have to wait a bit -- LinkedIn is only rolling out these changes to select companies this week, including Philips, Citi, HP, and Dell, and the social network indicated the design won't be available for all Company Pages until later this year.
[Infographic] The Anatomy of an Effective Homepage.
As a general rule, your homepage will be the first encounter a visitor will have with your business. Great care, therefore, should be taken to design and structure your homepage so that readers will digest and act on your business message.
Below we’ve identified certain qualities that compose an effective homepage. We recommend you spend a few minutes with this infographic to see if your homepage’s current state is effective.
http://blog.kissmetrics.com/effective-homepage/
A 10-Point Plan for Connecting with Online Influencers (Without Turning into a Suck-Up)
I’m here to tell you a dreadful truth about online business and marketing.
While you can, in fact, make money in your underwear, there are limits to how antisocial you get to be.
The web isn’t really made up of algorithms. It’s made of people. In all their frustrating, imperfect, and complicated glory.
Don’t get me wrong. Systems are smart. Automation has its place. Creating functional processes will do a lot for your project or business.
But at the end of the day, you still have to deal with people.
http://www.copyblogger.com/connect-with-influencers/
37signals Earns Millions Each Year. Its CEO’s Model? His Cleaning Lady
Jason Fried is a founder and CEO of 37signals, a software company based inChicago. Fried also treats 37signals as something of a laboratory for innovative workplace practices--such as a recent experiment in shortening the summer workweek to just four days. We caught up with Fried to learn how employees are like fossil fuels, how a business can be like a cancer, and how one of the entrepreneurs he admires most is his cleaning lady.
