This Week on the Magnetic MarCom Weekly Web Roll Call…

• Why Every Social Media Manager Should Be Under 25.
• How to Write a Book in 6 Weeks (and Live to Tell About It)
• 50 Ways to Seduce your Web Visitors with Landing Pages
• 7 Strategies to Turn your Boring ABOUT Page into a Marketing Machine
• Ok, ok enough of the B.S.  Just Tell me…Does Inbound Marketing Really Work?
• How to Tell Your Story Like a Luxury Brand
• How to Write the Most Boring Content of All Time

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

Ahh to be young again…

Why Every Social Media Manager Should Be Under 25.

Last week a recent University of Iowagrad and, to this point, unknown journalist named Cathryn Sloan penned an article for the nextgen Journaltitled Why Every Social Media Manager Should Be Under 25.

The firestorm the article created was something to behold and while I do believe that Sloan’s greatest mistake was that she wrote a piece that seemed a bit oblivious to the fact that the whole world, and not just her age peers, would read it, I watched in horror at the way the piece incited the social media world over twenty five to react. (7,700+ likes at this writing)

http://www.ducttapemarketing.com/blog/2012/07/28/cathryn-sloan-and-why-social-media-experts-have-such-low-self-esteem/

How to Write a Book in 6 Weeks (and Live to Tell About It)

When I was writing a proposal for my recent book on Pinterest marketing for John Wiley and Sons, my prospective editor asked how quickly I might be able to write the manuscript.

I thought it over and came up with my most aggressive possible timetable: four months.

In reply, the editor asked, “Could you do it in six weeks?”

http://blog.bookbaby.com/2012/07/how-to-write-a-book-in-six-weeks-and-live-to-tell-about-it/?utm_source=BBeNews&utm_medium=Email&utm_campaign=BB1231

50 Ways to Seduce your Web Visitors with Landing Pages

You’ve worked so hard…You see your traffic go up, and up, and up.

But sometimes you wonder…Why are so many web visitors bouncing?

How could you increase your conversion rates?

It may sound difficult, but it really isn’t.

You’re about to learn how to make each element of your landing page more enticing. And make your conversion rates go up. And celebrate your business growing.

Ready?

http://blog.kissmetrics.com/seduce-your-web-visitors/

7 Strategies to Turn your Boring ABOUT Page into a Marketing Machine

Let me ask you a few questions.

Does your About Us page give people irresistible reasons to work with you?

Will they be inspired? Do you clearly and persuasively present the value you bring to them?

If people had to make purchasing decision only on the strength of your About page would they give you $1000? Would they give you $10?

If your answer to any of the above questions is no, then you, just like I did, have some serious work to do.

http://www.firepolemarketing.com/blog/2012/08/02/page-stickiness/

Ok, ok enough of the B.S.  Just Tell me…Does Inbound Marketing Really Work?

Inbound marketing is being touted as the new, best way to increase online leads, sales and revenue for businesses of all sizes.

More and more companies are using it.

But does it work? Not just anecdotally, but in a statistically verifiable way?

Here’s what I found…

http://www.business2community.com/marketing/does-inbound-marketing-really-work-to-maximize-traffic-and-leads-0237409

How to Tell Your Story Like a Luxury Brand

Great brand stories capture your attention and inform you at the same time.

Luxury brands, or any premium-priced product, have to tell a great story. This gives them a tremendous advantage because it forces them to take the time to craft their story in a way that captures the imagination of their customers.

A brand that views themselves as affordable or even “just a little different” often overlooks the opportunity to tell a captivating story because it just assumes everyone understands their business. They can simply state what they offer and highlight their price or great service and move on.

But here is an important question:

http://moderncopystudio.com/how-to-tell-your-story-like-a-luxury-brand/

How to Write the Most Boring Content of All Time

You guys ready for a total snoozefest?

Just kidding.

I doubt any marketer sets out to write boring content when they're staring at a blank screen, but we're all probably guilty of it -- especially if we work in kind of ... ahem ... "boring" industries.

So, what do we do about it?