This Week on the Magnetic MarCom Weekly Web Roll Call…
- Inbound Marketing Comes in Third – Sales Still Takes the Gold
- Free or Darn-Near Free Web Analytics Tools…Besides Google
- 10 Companies that Totally Nail Copywriting
- 7 Myths of the Great Content Writers
- Is Outsourcing your Marketing a Good Idea? [FLOWCHART]
- 10 Inbound Marketing Statistics you Need to Know
- [Infographic] What’s your Content Marketing Plan of Attack?
If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.
Great Googley Moogley…
Inbound Marketing Comes in Third – Sales Still Takes the Gold
More and more people are talking about the day when we won’t need sales people. This article in INC magazine actually had that as a title. But is this really the case?
I definitely would acknowledge that things have changed and sales people today need to be far more skilled than yesterday's sales person. In the old days, the sales person was the initiator of the discussion. Now the consumer often initiates the dialogue. In the old days, the sales person decided on whom to call. Now the consumer fills out a form and generates a lead. In the old days, the sales person provided insight and information to help the prospect. Now the prospects are often more informed than the sales person and have researched everything related to your service, often for weeks.
All of this means that sales had to change drastically…
Free or Darn-Near Free Web Analytics Tools…Besides Google
Have summer doldrums made you feel like taking a break?
Maybe from license fees for analytics? Maybe from laboring over your patch of the Google farm?
But you still need analytics?
There's help.
While the Adobes of the world continue to rack up customer wins and even Google Premium soaks up a few dollars from enterprises that need a service-level agreement; and while "GA Certified" seems almost a golden ticket in the Willy Wonka chocolate contest, there are several options that are neither costly nor Google.
Here are a few of them - caveat emptor of course (although "buyer beware" won't necessarily apply here, will it?).
10 Companies that Totally Nail Copywriting
You all know The Old Spice Guy, right? "The Man Your Man Could Smell Like" campaign was successful for many reasons, but one of them was that it gave Old Spice a voice. A voice that came through in every video, commercial, tagline, Facebook update, tweet -- you name it.
And do you know who is behind all of that marketing collateral?
7 Myths of the Great Content Writers
It’s time to set the record straight on the great content writers.
While I’d love to let everyone think that content writers lead glamorous, well-inspired lives filled with endless excitement, content writing is work even for the great ones.
Is Outsourcing your Marketing a Good Idea? [FLOWCHART]
sometimes it's really hard to know when it makes sense to outsource your marketing functions to an agency or contractor, and when to hire a dedicated team to do it for you in-house. Luckily, the folks over at Mavenlink have created a helpful flowchart to help you weigh the options and factor in your business' specific variables such as size, cost, skills, and industry knowledge. Follow along for their recommendations, and if you find you could use some help from an outside team, feel free to mosey on over to HubSpot's Services Marketplace, where you can find HubSpot-certified providers that can help you implement an effective inbound marketing strategy for your business -- or even just help you out with a specific marketing channel.
10 Inbound Marketing Statistics you Need to Know
There is a lot of talk about how the internet has revolutionized the way marketers do business. Unfortunately, a lot of this talk is just vague proclamations about the changing conditions of the inbound marketing arena. Without hard data and solid advice, how can inbound marketers move forward and get ahead of the curve?
http://www.business2community.com/marketing/10-inbound-marketing-statistics-you-need-to-know-0228785
[Infographic] What’s your Content Marketing Plan of Attack?
The Panda and Penguin offensives have seen once thriving websites reduced to ruins. Traffic sources have been poisoned and domains de-indexed. In the wake of Panda/Penguin shock and awe, new strategies must be implemented to ensure that your force can survive the ‘war of content.’
http://econsultancy.com/us/blog/10242-what-s-your-content-marketing-plan-of-attack-infographic
