This Week on the Magnetic MarCom Weekly Web Roll Call…
- The Death of SEO: The Rise of Social, PR, AND Real Content - Forbes
- How to Predict the Profitability of Keywords
- Marketing in the Wild. International Marketing Strategy a la Bear Grylls.
- Is it Time to Kill Lead Nurturing as We Know it?
- How to Write the Best PPC Ad Copy & Beat your Competitors
- [Infographic] Sensible Social Media Checklist for Business 2.0
- How to Create Good Infographics Quicly & Cheaply
If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.
As Benjamin Franklin once said, "Nothing in life is certain except for death and…"
The Death of SEO: The Rise of Social, PR, AND Real Content - Forbes
I had lunch back in March with Adam Torkildson, one of the top SEO consultants inUtah and one of the best in the country.
He said something to me that blew me away. “Google is in the process of making the SEO industry obsolete, SEO will be dead in 2 years.”
How to Predict the Profitability of Keywords
The clear concern for the client here is return on investment.
"If I follow your recommendations and spend $X on targeting these new keyword groups, and I have dedicated landing pages created, work with you to launch content-based link marketing campaigns and social engagement efforts, etc, how much revenue can I expect to generate?"
Marketing in the Wild. International Marketing Strategy a la Bear Grylls.
International marketing is neither art nor science - it is a fascinating multi-disciplinary pursuit which can't succeed based primarily on metrics or on design/communications. Would you simply read a survival book and then helicopter into the wild like @BearGrylls?
Is it Time to Kill Lead Nurturing as We Know it?
Psst. Wanna know a secret? I’m no longer sure that lead stages exist.
I know I shouldn’t admit it. After all, lead stages have been around since 1898, when Elias St. Elmo Lewis proposed the AIDA (Awareness, Interest, Desire, Action) sales model.* They’ve survived because they make intuitive sense and because they’re a useful way to organize marketing programs.
And yet …
How to Write the Best PPC Ad Copy & Beat your Competitors
Understanding what motivates people and attracts their attention is extremely important. Therefore, it's important to create systems that allow you to create the best ad copy. While you can do this yourself by constantly split testing ad copy, it's much easier to shortcut the process and "steal" from your competitors.
This post will explain:
- How to write the best ad copy, and beat your competitors.
- Identify your “real” top competitors.
- The psychology of "Perceived Value" - hint: You can make more money, and people will still feel like they are getting a great "deal".
http://searchenginewatch.com/article/2193088/How-To-Write-the-Best-PPC-Ad-Copy-Beat-Your-Competitors
[Infographic] Sensible Social Media Checklist for Business 2.0
If you find yourself stumped at the prospect of using social media marketing to promote your business, our simple guide can help. Follow these easy suggestions to create a consistent social media internet marketing presence on multiple channels.
http://www.thewholebraingroup.com/sensible-social-media-checklist-v20-infographic/
How to Create Good Infographics Quickly & Cheaply
Everyone is building infographics, why not me? I actually asked myself this question the other day, and my initial answer was, "Because I have absolutely no graphic design ability at all."
Well, honestly that answer kind of pissed me off. I'm a smart girl, I can figure this out without paying a fortune, right?
http://searchenginewatch.com/article/2193628/How-to-Create-Good-Infographics-Quickly-Cheaply
