This Week on the Magnetic MarCom Weekly Web Roll Call…
- Seth Godin’s How to Live Happily with a Great Designer
- Facebook Working on New Features for Huge Social Commerce Push
- The 7 Pillars of Personalized Marketing
- 7 Surprising Waysto use Pinterest to Grow your Business
- The Sin of Originality (and the Truth about Building a Popular Blog)
- Why Posting Every Day is a Silly Strategy (And What to Do Instead)
- How Even Boring Industries can Create Interesting Content
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Get tucked in…
How to Live Happily with a Great Designer
Why do some organizations look great... and get great results from their design efforts and ads... while others languish in mediocrity? I think it has little to do with who they hire and a lot to do with how they work with their agencies and designers.
Here are the things your design team wishes you would know:
http://sethgodin.typepad.com/seths_blog/2006/07/how_to_live_hap.html
Facebook Working on New Features for Huge Social Commerce Push
The developer who recently discovered that the social network is testing a “Want” button, which would allow you to add products to a virtual wish list, has found a series of new coding for actions that would allow users to share product purchases, charitable donations or items purchased within Facebook games to profile pages and Timeline.
Tom Waddington, a web developer for the site Cut Out + Keep, reached out to Mashable and provided details on the discovery.
http://mashable.com/2012/07/05/facebook-social-commerce/
The 7 Pillars of Personalized Marketing
In marketing, we talk a lot about personalization. Get to know your leads, provide them with materials that will help solve their specific problems, always strive for relevance. Well, this all seems easier said than done. You have a whole list of prospects – are you really supposed to get to know each one of them before you send out an email? Well, not exactly. But there are some things you can do, even with a massive list, to make your marketing more personal.
http://www.marketingpilgrim.com/2012/07/the-7-pillars-of-personalized-marketing.html
7 Surprising Ways to use Pinterest to Grow your Business
You’ve heard whispers that Pinterest is only good for marketing physical products (like jewelry or clothes) and that the hot new social media tool can only be used to market to women. Maybe you’re assuming that it can’t possibly help you if you run a B2B company or a nonprofit, or if you sell knowledge products like e-books or memberships subscriptions.
But I’m here to tell you – the rumors are untrue. Pinterest is great for marketing just about any product or service – no matter who your audience is.
http://www.firepolemarketing.com/blog/2012/07/03/pinterest/
The Sin of Originality (and the Truth about Building a Popular Blog).
This is one of the most shocking lessons you can learn as a blogger. We’re all trained to believe originality is essential for standing out, but the fact is, it can be dangerous, even deadly.
http://boostblogtraffic.com/sin-of-originality/
Why Posting Every Day is a Silly Strategy (And What to Do Instead)
Someone, somewhere, told bloggers to post every day.
So you do. And you give it your best shot.
But posting daily just doesn’t work for you. You don’t meet your traffic and income goals, you don’t get a flood of visitors, and your subscriber numbers stagnate.
Now you’re doubting your ability to be a successful blogger, and you feel like a sweatshop worker, working super-hard with no real reward.
The post-every-day strategy takes all the fun out of blogging.
Deep down, you suspect this strategy is downright dangerous. And you’d be right for the following reasons:
http://boostblogtraffic.com/posting-every-day/
How Even Boring Industries can Create Interesting Content
According to a survey from Corporate Visions via MarketingProfs, 37% of B2B marketers cite content that's neither provocative nor engaging as a barrier to successful demand generation campaigns.
Uh oh.
