Inbound Web Design

• Jacqueline Carly
• Christopher S. Penn
• Brian Clark

Profile: When earning your spot among the short list of the very best inbound marketers, going beyond the realm of simply creating posts in your underware is probably a nessecity. Chris Brogan's contributions, both in- and outside of blogging, have made him a go to communicator with large-scale businesses, many of which who call on him as a sounding board to assure their digital media strategy is top notch. Brogan is the CEO and President of Human Business Works, a network which has garnered thousands of fans for its informative content on online marketing and business strategy. Brogan is also co-founder of PodCamp, which describes itself as "the new media community unconference."

Rapid-Fire TOFU Creation

If there is any single factor that unites small business owners worldwide, it’s that they want scaleable growth, profit and more leads from their website. While fabulous web design and easy navigation can keep your future clients from hitting the dreaded “back” button and heading to a competitor’s website, you’ve got to capture their interest while it’s still fresh. Your website needs TOFU, which is a silly acronym used by marketers to refer to “Top of the Funnel Offers.” We’re talking free eBooks, eCourses, checklists and templates. You need to trade something of value for your website visitors’ phone number and email address.

But really, who has the time?

A rag-tag group of inbound and content marketers team up for the heist to end all heists (OK, there’s really no heist just a few blog posts) in our spin on the 1960 Rat Pack favorite. 

Every other Tuesday (beginning on9/4/12) we will be serving up the “rap sheet” on one of our favorite inbound marketers. Complete with links to some of our favorite things they have written over the years, excerpts from interviews, and more…oh, so much more.

We realize that we had to leave some important and influential people off of our list, and if you would like, please share who you would have liked to see in the comments below…maybe we can talk sequel.

What you can expect in your inbox over the upcoming weeks:

We have all been there: Staring at the blank screen, the blinking cursor…taunting us.

It can become a daunting task to continuously create timely, fresh, topical and useful blog content on a day-to-day or even week-to-week basis. Sometimes inspiration strikes and you effortlessly create a topical masterpiece, almost unconsciously. But on other occasions, frustration sets in as you struggle to even develop a topic…let alone a useful and sharable post.

Again, we’ve all been there.

The good news is, as inbound marketers and bloggers, we have at our disposal the greatest tool EVER created for collecting blog topics, researching ideas deeper, even connecting with other authors on a one-on-one basis…