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Inbound Web Design

The Marty McFly Guide to A Better Social Media Marketing Strategy

Posted by Mike Cerio on Jan 22, 2013 7:45:00 AM

If you’re over 30, you probably remember the film Back to the Future, starring Michael J. Fox. For the rest of you who have not yet had the privilege, Fox’s character, Marty McFly, gets sent back in time to the 1950’s in order to change the course of history and save his friend Doc. While there, Marty interacts with the younger version of his parents and experiences the differences between how 1950’s America worked compared to 1985 (the 80’s probably seem like the 1950’s to some of you…yikes, I’m getting old).

Who am I kidding…you’ve seen Back to the Future, right?

If not, do yourself a favor and pick it up tonight. Not because it is a pretty enjoyable way to spend 90-minutes or so…but for market research, I swear.

Whether we like it or not, we are all headed to a place that looks a whole lot more like the 1930’s, 40’s and 50’s then it does the 80’s, 90’s or today. Some of the smartest social media marketers have already left in their flux capacitor powered Deloreans without you.

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Topics: content marketing, Small business tips, social media marketing strategy

Google is on to your Inbound Tactics. Be afraid, be very afraid.

Posted by Mike Cerio on Sep 28, 2012 7:44:00 AM

Let’s debunk this one once and for all, shall we.

Google [Search] is in the business of doing one thing, and doing it better than anyone else on the planet: Providing people with search results that are relevant to them for given keywords and/or phrases [whether they are succeeding at this is another question all together]. That’s it. If Google fails to deliver on this one simple objective, people will leave en masse, and so they are constantly fighting the battle to provide these ultra-relevant results.

Google has the search “thing” under control [for now]. At least in terms of owning the lion’s share of eyeballs, which is what should matter to most businesses. It’s less important, as businesses, that we spend the bulk of our time chasing after the details, and more important that we first wrap our heads around the sweeping changes that are underway on the web.

We’ve outlined a handful of things you should have your eye on when creating content moving into the future:

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Topics: inbound marketing, content marketing, social media marketing strategy

The Inbound 11: Today’s best inbound marketers [Guy Kawasaki]

Posted by Mike Cerio on Sep 18, 2012 10:30:00 AM
Person of Interest: Guy Kawasaki

AKA: The Godfather

Known Associates:
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Topics: social media marketing strategy, Best inbound marketers

Give me 30 Days & I’ll Give you Better Inbound Marketing Results.

Posted by Mike Cerio on Aug 21, 2012 7:45:00 AM

Join our rapidly growing community of other inbound marketers who have taken this 30-day challenge.


I feel your pain.

You probably began with lofty goals and grand expectations for your website and/or blog. But inevitably, your to-do list for making improvements pile up as you fight fires and (gasp) work on the paying projects necessary for keeping your business afloat. Maybe your visitor numbers are beginning to frustrate you.

You are not alone.

30 Days to Better Inbound Marketing is an email course designed to help you revitalize your traffic, build your blog subscribers, and reach more of the people who need what you offer. One manageable step at a time, it will transform and rejuvenate your inbound marketing.

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Topics: inbound marketing, blogging tips, marketing tips, Website Design Tips, Hubspot Website Design Tips, content marketing, Small business tips, social media marketing strategy

7 #Inbound Marketing Links that Pronounce the Death of SEO...

Posted by Mike Cerio on Jul 28, 2012 7:45:00 AM

This Week on the Magnetic MarCom Weekly Web Roll Call…

 

  • The Death of SEO: The Rise of Social, PR, AND Real Content - Forbes
  • How to Predict the Profitability of Keywords
  • Marketing in the Wild. International Marketing Strategy a la Bear Grylls.
  • Is it Time to Kill Lead Nurturing as We Know it?
  • How to Write the Best PPC Ad Copy & Beat your Competitors
  • [Infographic] Sensible Social Media Checklist for Business 2.0
  • How to Create Good Infographics Quicly & Cheaply

 

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

 

As Benjamin Franklin once said, "Nothing in life is certain except for death and…"

 

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Topics: inbound marketing, Roll Call, Hubspot Website Design Tips, social media marketing strategy, marketing techniques

7 #Inbound Marketing Links that will Boor you to Sleep.

Posted by Mike Cerio on Jul 13, 2012 7:45:00 AM

This Week on the Magnetic MarCom Weekly Web Roll Call…

 

  • Seth Godin’s How to Live Happily with a Great Designer
  • Facebook Working on New Features for Huge Social Commerce Push
  • The 7 Pillars of Personalized Marketing
  • 7 Surprising Waysto use Pinterest to Grow your Business
  • The Sin of Originality (and the Truth about Building a Popular Blog)
  • Why Posting Every Day is a Silly Strategy (And What to Do Instead)
  • How Even Boring Industries can Create Interesting Content

 

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

 

Get tucked in…

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Topics: inbound marketing, Roll Call, social media marketing strategy, marketing techniques

Infographic: How is Google+ Affecting your Google Search Rankings?

Posted by Mike Cerio on Jul 9, 2012 7:48:00 AM

Can social media activity impact organic search rankings? Popular wisdom says yes, but Michael David of Tasty Placement set out to prove it with a simple test, and compiled his findings into an easy-to-follow infographic.

It’s hard to imagine a scenario where Google would not take advantage of their staggering search market share (more than 3 times its nearest competitor, Bing) to aid in injecting their fledgling social media arm, Google+, into more of our lives. 

Google+, afterall, holds a mere 0.58% of the social media market share as of April 2012. 

Suspicions are abound, that Google would "reward" those of us who are making a serious "go" at incorporating Google+ into our daily social media regimen. 

The following infographic, will at the very least, should encourage you to dedicate a bit more time into the investigation of how using different social media out-posts can affect your search rankings in a very real way.

It certainly raised an eyebrow here at Magnetic MarCom...

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Topics: inbound marketing, infographic, social media marketing strategy

You're Doing it Wrong! Flip Your Social Media Marketing Strategy

Posted by Mike Cerio on Jun 6, 2012 10:15:00 AM

As of April 2012, Facebook has over 900-million users. Needless to say, Facebook is doing just fine. It's time to build your readership.

It never ceases to amaze me how many of the world’s most mammoth corporations can be found “setting up shop” on someone else’s social media property rather than fortifying their own home-base...their website.


The fact is, this line of thinking flies in the face of what inbound marketing experts have consistently campaigned; that the greatest online “asset” your company has is its own website. An asset that is built from your hard-earned visitors, who are (of course) frequently visiting your site in order to consume the amazing, targeted content found there. This is your “captive” audience, your true fans, the life-blood of any growing business.

So, why would these otherwise smart people ever think it a good idea to incorporate a social media marketing strategy that drives that lusted-after traffic away from their websites and to those sites owned by the likes of Facebook, Twitter and Google+?

Let's explore this a bit further.

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Topics: inbound marketing, hubspot, social media marketing strategy, Facebook for business

Untold Secret to Increasing Online Leads: Hide Social Media Buttons?

Posted by Mike Cerio on Jun 4, 2012 10:15:00 AM

How, by making social media buttons less prominent on your site, visitors are often more likely to respond to your offers.

We have never been huge fans of prominently displaying social media icons/links on every page of a website, especially the homepage. After all, the idea is to “pull” site visitors to your site through social media (because that is where they are already “hanging out” online), not to drive visitors that are already on your site away to your Facebook page, for instance.  

This is not to say that social media is any less useful as a content distribution platform.  We would simply recommend that you might take some time to first create a strategy for social media, one that uses an old-fashioned common sense approach to placing these social media buttons on your website.

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Topics: HubSpot Tips, Hubspot website design, hubspot, social media marketing strategy, Facebook for business, Social media buttons