Inbound Web Design

If you’re over 30, you probably remember the film Back to the Future, starring Michael J. Fox. For the rest of you who have not yet had the privilege, Fox’s character, Marty McFly, gets sent back in time to the 1950’s in order to change the course of history and save his friend Doc. While there, Marty interacts with the younger version of his parents and experiences the differences between how 1950’s America worked compared to 1985 (the 80’s probably seem like the 1950’s to some of you…yikes, I’m getting old).

Who am I kidding…you’ve seen Back to the Future, right?

If not, do yourself a favor and pick it up tonight. Not because it is a pretty enjoyable way to spend 90-minutes or so…but for market research, I swear.

Whether we like it or not, we are all headed to a place that looks a whole lot more like the 1930’s, 40’s and 50’s then it does the 80’s, 90’s or today. Some of the smartest social media marketers have already left in their flux capacitor powered Deloreans without you.

Would you want to be marketed to the way you are currently marketing to your customers?

It seems a little too simplistic, I get it.

After all, today’s marketing is supposed to be all about funnels, metrics, A/B testing, keywords, SEO, targeting, Google, likes, shares, and follows. It’s a little mind-blowing.

Suddenly we have access to the whole damned world, all at once. To a modern-day marketer it can seem impossible to break through and make the connections necessary for delivering would-be customers what they want…the amazing product, service, or information you have worked your tail off to bring to market.

But here’s the intriguing thing most marketers have totally overlooked.

OK, so we usually try not to make a point of blurting exaggerated claims around here but…this is the coolest web app I have laid eyes on in a looong time. This is especially so for HubSpot users...well, some HubSpot users (more on that in a bit).

Are you sort of mystified by how all of these API integrations work? You may have asked yourself: "Do I need to hire a developer? What the heck is that going to run me? Do I just sit idly by with my fingers crossed; hoping that the app I want will magically show up in the HubSpot marketplace?"

Some of our August Favorites from the Magnetic MarCom Weekly Web Roll Call…

• 10 Inbound Marketing Statistics you Need to Know
• Why Every Social Media Manager Should Be Under 25.
• 50 Ways to Seduce your Web Visitors with Landing Pages
• Ok, ok enough of the B.S.  Just Tell me…Does Inbound Marketing Really Work?
• Be Careful What You Click on Facebook – It May Ruin Your Online Reputation
• 10 Old SEO Methods You Need to Stop
• 10 Reasons Why Your Content Doesn’t Attract Links

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

August went waaaay too fast…

Join our rapidly growing community of other inbound marketers who have taken this 30-day challenge.

I feel your pain.

You probably began with lofty goals and grand expectations for your website and/or blog. But inevitably, your to-do list for making improvements pile up as you fight fires and (gasp) work on the paying projects necessary for keeping your business afloat. Maybe your visitor numbers are beginning to frustrate you.

You are not alone.

30 Days to Better Inbound Marketing is an email course designed to help you revitalize your traffic, build your blog subscribers, and reach more of the people who need what you offer. One manageable step at a time, it will transform and rejuvenate your inbound marketing.

This Week on the Magnetic MarCom Weekly Web Roll Call…

• How to Live Forever…
• What Urban Legends can Teach us About Social Media Marketing.
• How to Identify and Control Blog Comment Spam.
• 3 Social Media Mistakes you don’t Know that you’re Making.
• The Writer’s Declaration of Independence.
• The Actual Declaration ofIndependence.
• Brian Clark’s Framework for Content Marketing Success

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

Game on…

At each year’s mid-way point, we (at Magnetic MarCom) construct a simple one-page document that reminds the “troops” what we are working towards, and ratchets-up our goals and expectations for the following year…Sort of our yearly Declaration of Independence.

Don’t believe that you can plan your business for the next year using a single document? I would suggest that you take a moment and read the actual Declaration of Independence, a single-paged document that launched a powerful, free nation and inspired the world.

Most companies, usually by force of habit or procrastination, will begin forecasting and planning their “grand plans” for the following year somewhere between Thanksgiving and New Years Day. I, on the other hand, have become quite fond of making my grand business statements in line with when our forefathers did the same with the United States Declaration of Independence.