Inbound Web Design

Person of Interest: Rand Fishkin

AKA: The Moz

Known Associates:

• Geraldine Fishkin
• Danny Sullivan
• Chris Winefield

Profile: The Wizard of Moz, also simply known as "The Moz," Rand Fishkin is the founder and CEO of SEOmoz, a premier Search Engine Optimization (SEO) and social media software company. With his industry-leading blog on the importance of SEO and the power of inbound marketing, Rand had earned himself the high rank of SEO grand master among the very best inbound marketers. Akin to other inbound marketers-turned SaaS company CEO's, Fishkin built SEOmoz from the ground up and now offers a full suite of keyword optimization and social media management tools.

The simple fact is, on-page optimization doesn't necessarily rank first in the journey for top-10 rankings (#3 on our list). According to many SEO experts across the web, the process you may want to adopt for getting that coveted first position probably should look something more like:

#1. “Crawl-ability” – Super-optimized, carefully crafted, otherwise amazing content that the search engines can't see, cannot be indexed properly. The Google “Gods” have passed down the following (and fairly straight forward) tip for making sure your site’s pages are “crawl-able”: