Inbound Web Design

Would you want to be marketed to the way you are currently marketing to your customers?

It seems a little too simplistic, I get it.

After all, today’s marketing is supposed to be all about funnels, metrics, A/B testing, keywords, SEO, targeting, Google, likes, shares, and follows. It’s a little mind-blowing.

Suddenly we have access to the whole damned world, all at once. To a modern-day marketer it can seem impossible to break through and make the connections necessary for delivering would-be customers what they want…the amazing product, service, or information you have worked your tail off to bring to market.

But here’s the intriguing thing most marketers have totally overlooked.

Topics: inbound marketing, marketing tips, Small business tips

Rapid-Fire TOFU Creation

If there is any single factor that unites small business owners worldwide, it’s that they want scaleable growth, profit and more leads from their website. While fabulous web design and easy navigation can keep your future clients from hitting the dreaded “back” button and heading to a competitor’s website, you’ve got to capture their interest while it’s still fresh. Your website needs TOFU, which is a silly acronym used by marketers to refer to “Top of the Funnel Offers.” We’re talking free eBooks, eCourses, checklists and templates. You need to trade something of value for your website visitors’ phone number and email address.

But really, who has the time?

Topics: HubSpot Tips, inbound marketing, blogging tips, marketing tips, content marketing, hubspot, blogging, marketing techniques

This Week on the Magnetic MarCom Weekly Web Roll Call…

 

• Why Storytelling is the Ultimate Marketing “Weapon.”
• [Video] 10 Painless Tactics to Earn Attention on Twitter.
• The First 500 Links. “authentically earned, [or] you’re screwed.”
• LinkedIn Launches New Company Page Design: See What’s Changing
• [Infographic] The Anatomy of an Effective Homepage.
• A 10-Point Plan for Connecting with Online Influencers
• 37signals Earns Millions Each Year. Its CEO’s Model? His Cleaning Lady

 

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

 

On to the good stuff…

Topics: HubSpot Tips, inbound marketing, blogging tips, Roll Call, Marketing Links, marketing tips, Hubspot Website Design Tips

Some of our August Favorites from the Magnetic MarCom Weekly Web Roll Call…

 

• 10 Inbound Marketing Statistics you Need to Know
• Why Every Social Media Manager Should Be Under 25.
• 50 Ways to Seduce your Web Visitors with Landing Pages
• Ok, ok enough of the B.S.  Just Tell me…Does Inbound Marketing Really Work?
• Be Careful What You Click on Facebook – It May Ruin Your Online Reputation
• 10 Old SEO Methods You Need to Stop
• 10 Reasons Why Your Content Doesn’t Attract Links

 

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

 

August went waaaay too fast…

 

Topics: HubSpot Tips, inbound marketing, Roll Call, Marketing Links, marketing tips, Website Design Tips, Hubspot Website Design Tips, Small business tips

This Week on the Magnetic MarCom Weekly Web Roll Call…

 

• Be Careful What You Click on Facebook – It May Ruin Your Online Reputation
• 10 Old SEO Methods You Need to Stop
• Email Marketing Tip: Write Like You’re Speaking…On Stage.
• 54 Quotes from Startup Leaders on How to Improve Conversions
• Google Buys Newspaper Ad to Show Why Newspaper Ads Don’t Work
• What the Highest Converting Websites Do Differently
• 10 Reasons Why Your Content Doesn’t Attract Links

 

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

 

Enter at your own risk…

 

Topics: inbound marketing, blogging tips, Roll Call, Marketing Links, marketing tips, content marketing

Join our rapidly growing community of other inbound marketers who have taken this 30-day challenge.

I feel your pain.

You probably began with lofty goals and grand expectations for your website and/or blog. But inevitably, your to-do list for making improvements pile up as you fight fires and (gasp) work on the paying projects necessary for keeping your business afloat. Maybe your visitor numbers are beginning to frustrate you.

You are not alone.

30 Days to Better Inbound Marketing is an email course designed to help you revitalize your traffic, build your blog subscribers, and reach more of the people who need what you offer. One manageable step at a time, it will transform and rejuvenate your inbound marketing.

Topics: inbound marketing, blogging tips, marketing tips, Website Design Tips, Hubspot Website Design Tips, content marketing, Small business tips, social media marketing strategy

This Week on the Magnetic MarCom Weekly Web Roll Call…

• Why Every Social Media Manager Should Be Under 25.
• How to Write a Book in 6 Weeks (and Live to Tell About It)
• 50 Ways to Seduce your Web Visitors with Landing Pages
• 7 Strategies to Turn your Boring ABOUT Page into a Marketing Machine
• Ok, ok enough of the B.S.  Just Tell me…Does Inbound Marketing Really Work?
• How to Tell Your Story Like a Luxury Brand
• How to Write the Most Boring Content of All Time

 

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

 

Ahh to be young again…

Topics: HubSpot Tips, inbound marketing, blogging tips, Roll Call, Marketing Links, marketing tips, Website Design Tips

Some of our July Favorites from the Magnetic MarCom Weekly Web Roll Call…

 

• How to Live Forever…
• How to Live Happily with a Great Designer
• The Writer’s Declaration of Independence.
• How to Create Good Infographics Quicly & Cheaply
• Why Posting Every Day is a Silly Strategy (And What to Do Instead)
• A Students Smart Microsoft Re-branding is Better than the Real Thing
• Want to Write Better Content? Listen to your 6^th Grade Teacher.

 

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

 

July was a pretty awesome month…

Topics: inbound marketing, Roll Call, Marketing Links, marketing tips

It is proven that in times of hardship successful companies do not abandon their marketing strategies they adapt them. This is especially true with your service industry marketing campaigns. Here is a quick guide to the things you can implement to make sure your business survives the recession. 

Topics: inbound marketing, marketing tips, Small business tips