How, by making social media buttons less prominent on your site, visitors are often more likely to respond to your offers.
We have never been huge fans of prominently displaying social media icons/links on every page of a website, especially the homepage. After all, the idea is to “pull” site visitors to your site through social media (because that is where they are already “hanging out” online), not to drive visitors that are already on your site away to your Facebook page, for instance.
This is not to say that social media is any less useful as a content distribution platform. We would simply recommend that you might take some time to first create a strategy for social media, one that uses an old-fashioned common sense approach to placing these social media buttons on your website.
