Inbound Web Design

This Week on the Magnetic MarCom Weekly Web Roll Call…

• Why Storytelling is the Ultimate Marketing “Weapon.”
• [Video] 10 Painless Tactics to Earn Attention on Twitter.
• The First 500 Links. “authentically earned, [or] you’re screwed.”
• LinkedIn Launches New Company Page Design: See What’s Changing
• [Infographic] The Anatomy of an Effective Homepage.
• A 10-Point Plan for Connecting with Online Influencers
• 37signals Earns Millions Each Year. Its CEO’s Model? His Cleaning Lady

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

On to the good stuff…

Some of our August Favorites from the Magnetic MarCom Weekly Web Roll Call…

• 10 Inbound Marketing Statistics you Need to Know
• Why Every Social Media Manager Should Be Under 25.
• 50 Ways to Seduce your Web Visitors with Landing Pages
• Ok, ok enough of the B.S.  Just Tell me…Does Inbound Marketing Really Work?
• Be Careful What You Click on Facebook – It May Ruin Your Online Reputation
• 10 Old SEO Methods You Need to Stop
• 10 Reasons Why Your Content Doesn’t Attract Links

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

August went waaaay too fast…

Join our rapidly growing community of other inbound marketers who have taken this 30-day challenge.

I feel your pain.

You probably began with lofty goals and grand expectations for your website and/or blog. But inevitably, your to-do list for making improvements pile up as you fight fires and (gasp) work on the paying projects necessary for keeping your business afloat. Maybe your visitor numbers are beginning to frustrate you.

You are not alone.

30 Days to Better Inbound Marketing is an email course designed to help you revitalize your traffic, build your blog subscribers, and reach more of the people who need what you offer. One manageable step at a time, it will transform and rejuvenate your inbound marketing.

This Week on the Magnetic MarCom Weekly Web Roll Call…

• The Death of SEO: The Rise of Social, PR, AND Real Content - Forbes
• How to Predict the Profitability of Keywords
• Marketing in the Wild. International Marketing Strategy a la Bear Grylls.
• Is it Time to Kill Lead Nurturing as We Know it?
• How to Write the Best PPC Ad Copy & Beat your Competitors
• [Infographic] Sensible Social Media Checklist for Business 2.0
• How to Create Good Infographics Quicly & Cheaply

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

As Benjamin Franklin once said, "Nothing in life is certain except for death and…"

Finally.

Someone has created a simple way to create basic infographics for free. That “someone” is Piktochart.com, our favorite tool (from a rather short list) for building super-simple, pseudo-custom infographics in a matter of minutes.

The piktochart site offers both a free and paid option, with the paid version ($14.99 a month) offering a greater number of templates, tools and images. But, we were very impressed with what we were able to churn-out using the free version in a mere 5-minute trial run.

A suitable number of pre-loaded graphics are ready to use out of “the box,” along with the ability to upload items from your own stash of images. What’s more, the free option also offered up a tool for creating custom charts by entering your metrics manually or from a CSVfile…pretty slick.

While the challenges involved with building a site on HubSpot have been widely documented, we thought it was “high-time” that a simple post was put together to explain how designing within the HubSpot CMS, may actually allow for far more flexibility than it has been previously given it credit for.

What resulted was a simple graphic that outlines the various HubSpot template classes and ID’s made available for you to make “all your own.” Our hope is that through better understanding of the typical HubSpot CMS page hierarchy and naming, you might be encouraged to roll up your sleeves and try your hand at making those small tweaks to your website that have been bugging you for months.

Many times CTA’s are written a bit too much like a wedding invitation. As soon as your guests open the envelope and see the velum and calligraphed “You are cordially invited…” they know exactly what they are looking at, and are free to begin creating preconceived notions of what may be in store.

But what if instead, you had slipped a scrap of paper under their door, a ransom note, giving strict direction, a command, on what they must do? Something like:

What’s Your Favorite Color? Your Answer May Change Once You Better Understand How Color Theory Can Boost Your Conversion Rates.

Easily dismissed by some, color theory (color psychology) is often viewed as marketing “black magic.” In reality the very best color theory is the result of countless studies and the compellation of real-world data over decades of research.

As with many disciplines in this same vein, when these metrics are viewed from a distance, often times, some very clear conclusions can begin to be drawn. It is no mistake that some of the worlds most distinguishable brands have adopted, and stayed with, a single color scheme deeply rooted in this type of study.