Inbound Web Design

Nurturing leads might not be as glamorous as social media, or as thrilling as writing an eBook, but it’s dang important, and it works. Nurtured leads produce, on average, 20% more sales opportunities than non-nurtured opportunities. 35-50% of sales opportunities go to the vendor who responds first. Honestly, you can’t expect to keep your company afloat on revenue from the 4% of your first-time website visitors who are ready to buy. You need a strategy in place to draw the other 96% through your sales funnel.

Rapid-Fire TOFU Creation

If there is any single factor that unites small business owners worldwide, it’s that they want scaleable growth, profit and more leads from their website. While fabulous web design and easy navigation can keep your future clients from hitting the dreaded “back” button and heading to a competitor’s website, you’ve got to capture their interest while it’s still fresh. Your website needs TOFU, which is a silly acronym used by marketers to refer to “Top of the Funnel Offers.” We’re talking free eBooks, eCourses, checklists and templates. You need to trade something of value for your website visitors’ phone number and email address.

But really, who has the time?

OK, so we usually try not to make a point of blurting exaggerated claims around here but…this is the coolest web app I have laid eyes on in a looong time. This is especially so for HubSpot users...well, some HubSpot users (more on that in a bit).

Are you sort of mystified by how all of these API integrations work? You may have asked yourself: "Do I need to hire a developer? What the heck is that going to run me? Do I just sit idly by with my fingers crossed; hoping that the app I want will magically show up in the HubSpot marketplace?"

This Week on the Magnetic MarCom Weekly Web Roll Call…

• Why Storytelling is the Ultimate Marketing “Weapon.”
• [Video] 10 Painless Tactics to Earn Attention on Twitter.
• The First 500 Links. “authentically earned, [or] you’re screwed.”
• LinkedIn Launches New Company Page Design: See What’s Changing
• [Infographic] The Anatomy of an Effective Homepage.
• A 10-Point Plan for Connecting with Online Influencers
• 37signals Earns Millions Each Year. Its CEO’s Model? His Cleaning Lady

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

On to the good stuff…

Some of our August Favorites from the Magnetic MarCom Weekly Web Roll Call…

• 10 Inbound Marketing Statistics you Need to Know
• Why Every Social Media Manager Should Be Under 25.
• 50 Ways to Seduce your Web Visitors with Landing Pages
• Ok, ok enough of the B.S.  Just Tell me…Does Inbound Marketing Really Work?
• Be Careful What You Click on Facebook – It May Ruin Your Online Reputation
• 10 Old SEO Methods You Need to Stop
• 10 Reasons Why Your Content Doesn’t Attract Links

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

August went waaaay too fast…

This Week on the Magnetic MarCom Weekly Web Roll Call…

• Why Every Social Media Manager Should Be Under 25.
• How to Write a Book in 6 Weeks (and Live to Tell About It)
• 50 Ways to Seduce your Web Visitors with Landing Pages
• 7 Strategies to Turn your Boring ABOUT Page into a Marketing Machine
• Ok, ok enough of the B.S.  Just Tell me…Does Inbound Marketing Really Work?
• How to Tell Your Story Like a Luxury Brand
• How to Write the Most Boring Content of All Time

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

Ahh to be young again…

This Week on the Magnetic MarCom Weekly Web Roll Call…

• Inbound Marketing Comes in Third – Sales Still Takes the Gold
• Free or Darn-Near Free Web Analytics Tools…Besides Google
• 10 Companies that Totally Nail Copywriting
• 7 Myths of the Great Content Writers
• Is Outsourcing your Marketing a Good Idea? [FLOWCHART]
• 10 Inbound Marketing Statistics you Need to Know
• [Infographic] What’s your Content Marketing Plan of Attack?

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

Great Googley Moogley…

This Week on the Magnetic MarCom Weekly Web Roll Call…

• A Students Smart Microsoft Re-branding is Better than the Real Thing
• Brand Logos: The Good, the Bad, the Ugly
• Want to Write Better Content? Listen to your 6^th Grade Teacher.
• 10 Brands with Website Designs that Nail Both Form and Function.
• How to Choose the Right Social Marketing Platform
• 31 Proven Waysto get More Comments on your Blog
• Who actually “Owns” your Website…and Why?

If you would like to grab even more Inbound Marketing and #HubSpot links that we find useful ourselves during our web travels, join @MagneticMarCom on Twitter.

Duck…duck…duck…duck…GOOSE…

While the challenges involved with building a site on HubSpot have been widely documented, we thought it was “high-time” that a simple post was put together to explain how designing within the HubSpot CMS, may actually allow for far more flexibility than it has been previously given it credit for.

What resulted was a simple graphic that outlines the various HubSpot template classes and ID’s made available for you to make “all your own.” Our hope is that through better understanding of the typical HubSpot CMS page hierarchy and naming, you might be encouraged to roll up your sleeves and try your hand at making those small tweaks to your website that have been bugging you for months.

The simple fact is, on-page optimization doesn't necessarily rank first in the journey for top-10 rankings (#3 on our list). According to many SEO experts across the web, the process you may want to adopt for getting that coveted first position probably should look something more like:

#1. “Crawl-ability” – Super-optimized, carefully crafted, otherwise amazing content that the search engines can't see, cannot be indexed properly. The Google “Gods” have passed down the following (and fairly straight forward) tip for making sure your site’s pages are “crawl-able”: