As of April 2012, Facebook has over 900-million users. Needless to say, Facebook is doing just fine. It's time to build your readership.
It never ceases to amaze me how many of the world’s most mammoth corporations can be found “setting up shop” on someone else’s social media property rather than fortifying their own home-base...their website.
The fact is, this line of thinking flies in the face of what inbound marketing experts have consistently campaigned; that the greatest online “asset” your company has is its own website. An asset that is built from your hard-earned visitors, who are (of course) frequently visiting your site in order to consume the amazing, targeted content found there. This is your “captive” audience, your true fans, the life-blood of any growing business.
So, why would these otherwise smart people ever think it a good idea to incorporate a social media marketing strategy that drives that lusted-after traffic away from their websites and to those sites owned by the likes of Facebook, Twitter and Google+?
Let's explore this a bit further.