Person of Interest: Chris BroganAKA: The Communicator
Known Associates:
Profile: When earning your spot among the short list of the very best inbound marketers, going beyond the realm of simply creating posts in your underware is probably a nessecity. Chris Brogan's contributions, both in- and outside of blogging, have made him a go to communicator with large-scale businesses, many of which who call on him as a sounding board to assure their digital media strategy is top notch. Brogan is the CEO and President of Human Business Works, a network which has garnered thousands of fans for its informative content on online marketing and business strategy. Brogan is also co-founder of PodCamp, which describes itself as "the new media community unconference."
Much like many of his associates, Brogan is a published author and has had a helping hand in creating many of todays most successful inbound marketing projects. His most popular published title, Trust Agents, went on to be a New York Times Bestseller (although, it is not his only one). Brogan is also an avid speaker at conferences and events on business strategy. Previous to the popularity of blogging, Brogan was a contributing writer for the likes of Entrepreneur magazine, and he has recently contributed to online publications SUCCESS and American Express OPEN Forum.
Perhaps the largest contributions Brogan has made in new media is in his use of video and videoblogging (vlogging). While some of the best inbound marketers tend to stick to written content, Brogan spearheaded the shift from written to video content since the mid-2000s. Projects have included SmallBoxes and AttentionUPGRADE, as well as his own YouTube channel.
Besides PodCamp and his initiative into videoblogging, Brogan is also one of the co-founders of Third Tribe Marketing alongside Sonia Simone and Brian Clark. Together, they have created one of the most popular private forums for media types and marketers.
Like most of the best inbound marketers out there, Brogan has had his hand in a variety of things and has worked with a variety of todays top marketers. Some big names which he is affiliated with include: HootSuite, HubSpot, Aweber, New Marketing Labs, and Pulse Networks. His influence only continues to grow as he keeps his place as one of the best inbound marketers to date.
Current whereabouts have him located in Boston.
Last Seen:
- Human Business Works -- Brogan is acting President and CEO of this business strategy company for large-scale businesses interested in an online plan.
- Third Tribe Marketing -- Working with Brian Clark and Sonia Simone, Brogan helps with this private forum for bloggers and marketers.
- PodCamp -- An "unconference" speaking event held in select cities all about marketing and business strategy.
- HubSpot -- Brogan is on the Advisory board for this top marketing blog and services company.
- HootSuite -- Current affiliate for the paid social media suite.
Special Skills: Of all the best inbound marketers, Brogan's skills in business communications and strategy are bar none. Because of his skill in maintaining business relationships and creating profitable strategies, Brogan's influence can be found all over the web, especially in the inbound marketing realm. As previously mentioned, he can be found on HootSuite, HubSpot and Federated Media, DIYThemes, Scribe SEO, and many others.
Content marketing is not just written content, which Brogan shows in the brilliant and lucrative example PodCamp, videoblogging for various platforms, and owning his own YouTube channel. While content can expand to all sorts of media, sticking to the most popular is also a very good tactic as Brogan shows. Video is a driving force for most search queries, making it very important for any business strategy. Because of all these years in video and event talking, Brogan has acquired a remarkable skill to inspire others with his speaking, too.
This shows that any and all businesses must maintain quality relationships with their contacts, whether they're clients or fellow businesses. Brogan has a close-knit friendship with most of his colleagues, especially Brian Clark.
Notes: Brogan started a band, D3ONE3, with his current girlfriend Jacqueline.
This post is part-one of the 11-part blog series "The Inbound 11," a collection of today's best inbound marketers as seen through the eyes of Magnetic MarCom. You can learn more about upcoming "Inbound 11" profiles by visiting our introductory post.
